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At your service : ‘This is Yale’ showcases tailored industry solutions

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Normally a hub of activity of comings and goings, Weeze Airport, near Düsseldorf, Germany, became the place to be for the materials handling industry for two days in September. A corner of the airport facility was transformed on 19 and 20 September to host industry solutions showcase, ‘This is Yale’. Customers, prospects and dealers from across Europe, the Middle East and Africa were invited to discover the extensive capabilities of Yale Europe Materials Handling.
To showcase how Yale® solutions can be tailored to their applications, the event featured dedicated zones for a wide variety of industries. Yale ambassadors and experts from supplier partners, including Shell, Pyroban, Bolzoni, Trelleborg, Orlaco, Balyo, and RAVAS, demonstrated their in-depth knowledge and understanding of the challenges faced by Yale customers and prospects.
Visitors to This is Yale witnessed the launch of a number of exciting new products including : the Veracitor VX Gold Edition, the tilting mast reach truck range, and the new 16 tonne EC forklift with 1200mm load centre - the highest capacity truck Yale has offered to date. Automation was also a key focus at the event with the launch of the Yale robotic MO70T tow tractor and robotic MC15 counterbalance stacker featuring Balyo technology.
New options for existing products were also unveiled and alternative power solutions to suit an array of working environments were explored at the highly interactive event.
Zoning in on the right solution
Guests at This is Yale had the option to tour up to eight zones, each applying Yale expertise and solutions to different applications : automotive, Chemical and Hazardous Materials, Construction, Fleet and Telematics, Food and Beverage, Paper and Wood, Power Solutions and Supply Chain Solutions.

With dust and dirt the natural enemy of materials handling equipment in wood, paper and recycling applications, Yale solutions are designed to cope with harsh operating environments. The high capacity GDP35VX Veracitor truck, with its reversing fan, bale clamp and Pedestrian Awareness Lights, was the star of the show in the paper and recycling applications. While the new 16T Yale EC truck with 1200mm load centre took pride of place for wood applications.
“It was wonderful to welcome so many customers, dealers, suppliers, journalists and prospects to This is Yale,” said Iain Friar, Yale Brand Marketing Manager, EMEA. “Our guests travelled many miles – including some from as far as the Middle East – to join us in Germany. We thank them for their time and enthusiasm, and we hope we have shown them how vast and versatile Yale industry solutions can be. With our understanding of the challenges businesses face in a wide range of applications, we have worked hard to provide them with the best possible solution to enhance their productivity.”

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