Intimus and Kotex Brands Win LATAM Effie for Breaking Period Stigmas with ’Let’s Move On’ Campaign

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Kimberly-Clark continues to break stigmas and barriers for its consumers through innovative campaigns like ’Let’s Move On’

– a recent Gold Effie Award-winning campaign led by Intimus® and KOTEX® in Latin America designed to challenge society’s negative perceptions of periods.

"Women achieve great things every day whether they have their period or not. Periods, nor the perception of them, should not get in womens’ way of progress," said Juanita Pelaez Zambrano, the developer of the ’Let’s Move On’ campaign for Kimberly-Clark in Latin America. "This was more than a campaign, it was a movement to help break stigmas. To be recognized with an Effie is humbling and inspiring and fuels our commitment to keep pushing society’s boundaries and perceptions of women and periods."

As leading feminine care brands that champion womens’ progress, the Intimus and KOTEX brands continue to take steps to innovate our products to meet the needs of modern women while breaking period taboos. This year, Intimus and KOTEX introduced #SheCan – an evolution of the campaign to continue to push for progress.

"Periods are part of being a woman. They do not define who we are or prevent us from achieving what we want in life," said Samia Chehab, Kimberly-Clark General Manager of Adult and Feminine Care in Latin America. "As a market leader, KOTEX has an obligation to shine a light on those stereotypes that shouldn’t be alive anymore in today’s society. It’s our role to make it easier for future generations of women."

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